Jaguar Land Rover has an integrated corporate strategy revolving around three fundamental pillars – placing the “Customer First”, delivering “Great Products” and using “Environmental Innovation” to future-proof the business. Together, these form our commitment to creating “Experiences Customers Love, for Life”.
Customer focus is at the heart of our business, with the primary aim of providing a range of best-in-class British products and experiences that the Company’s growing base of global customers love, for life. To ensure that our customers come first, the Company is culturally and organisationally orientated to embed customer-first values throughout everything it does.
The Company is driven by a desire to deliver best-in-class vehicles with product attributes in close alignment with their brand DNA. Jaguar Land Rover products are characterised by the ultimate driving experience through design, off-road capability, vehicle dynamics, performance, feel and quality. The Company is increasing its focus on connectivity, autonomous driving and total cost of ownership for all its products.
Jaguar Land Rover believes that the most powerful environmental, social and technological innovations are also the most desirable. They are shaped by addressing the whole life cycle impacts of Jaguar Land Rover vehicles and driven by the Company’s response to future mobility needs. Jaguar Land Rover will continue to minimise its environmental footprint and maximise its wider contribution to society through an operating model focused on product innovations, resource efficiencies and closed loop processes.
Genuine landmark innovation comes from Jaguar Land Rover’s design and technology teams working together to create great products, put customers first and embed environmental innovation.
Our Manufacturing Capability
The foundation and heart of Jaguar Land Rover’s manufacturing capability lies in the UK. The Company continuously evaluates opportunities to expand its footprint, both at home and overseas, in order to fully develop its global growth potential.
Jaguar Land Rover’s ambition is to achieve long-term responsible growth by placing Environmental Innovation at the heart of our business strategy. We are successfully reducing our overall environmental impact and making a positive contribution to society by investing in the key areas of; Our Products, Transforming Operations, Global Corporate Social Responsibility and Inspiring People.